May 11, 2015




This thing popped on my screen today! 8 km, I am supposed to run tomorrow. I ran 5km yesterday in 25 minutes. That did it for me. And now I am supposed to manage 8?! Yea… sure…. But a girl’s gotta do what a girl’s gotta do! and I am gonna make it. Because I want to run 10 km in 7 weeks and I am sure as hell gonna make it. So, are you joining me? I sure as hell hope so. Look at my guns!!! I am so proud of myself. I got these the past month! I literally didn’t have them. No defined arms at all, but these babies are lined and defined! Wohooo! So hard work pays off. Don’t you want to be sexiest on the beach this summer? Of course you do! So join me!!


May 11, 2015

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The weekend 27-28th of June, Nike is having a 10km run and a full day of cool and fun exercises classes around Stockholm. I have signed up for both!! and so should you! I am not a runner, so I first just signed up for the 12 hour work out day. But then I wanted to challenge myself a little bit more, so I am now challenging myself for a 10km run. I have hated running my entire life, but now that I am starting to run, it is growing on me. So sign up here and join the movement with me!


May 6, 2015




I have been putting all my time and effort into job applications, making each and every single one of them so freakin’ good and personalized. Except for one, because I never thought I would  have a chance anyways, so I just sent one in. Plain boring and general. And don’t you think that they respond?! Don’t you thin that they want an interview with me?!?!?!?!?! YEAAAAHHH!!! So seriously, sometimes checking grammar and being a pretentious bee-wax aint gonna get you anywhere. I wrote a quick short email, just babbling. Literally. But they saw the stina magic and they liked it!!! So OVER PLANNING (OVER DOING) KILLS THE MAGIC! I have 4 interviews right now with different agencies! So I am on a role. But this one in particular that I really really want! SO FINGERS CROSSED EVERYONE.


May 6, 2015



Hello sexy people! I don’t want to brag, BUT I HAVE TO!!! Do you see these guns?!?! Yeah that’s right, I have been busting my ass off getting rid of my potato sacks and turning them into these pistols. Haha! But it hasn’t come easy, I have been working out loads the past couple of months. And especially with my amazing new personal trainer, Dag. He whoops my ass off!! LOVE IT! Hows you beach body going?!


May 5, 2015




Yes hello! I still exist!! This weekend I finally got to go down to Skåne for a long weekend. Unfortunately, I got spend my first day with my head down the toilet. But after that, I was running these beautiful yellow fields! I got to attend Guldägget Gala last week, which is something I have been dreaming about the past 100 years! Or at least since I decided to become and Art Director. One day I will be up there and winning it all ! mouhahahaha

Anyways, back to real life. I am still working at DDB, but this is my last month!!! Then I am out in the real world looking for a job. So if you know anyone or know of anything, holla at me!

ta ta


April 9, 2015

I think this is such an amazing and brilliant PR stunt. Don’t you agree? 90 % chose the average door?! Would you? No! Let’s change that! Embrace your beauty!


April 9, 2015


April 9, 2015


So many people in this world and in the society that I live in, see it as a “tabu” to be unhappy. Honestly, at the moment I wouldn’t say that I am unhappy, because I don’t have anything to be unhappy about. But I am just not feeling a 100% content. And that’s just how life has to be sometimes. I think it is so important to be open minded to your feelings. It is not the end of the world that you feel a little off. That is what life is all about. That is what HUMANS are all about. But us, the world citizens, see it as a tabu!! Which is crazy, because it’s the most common disease in this world. Therefore,  I think it’s so important to be honest with yourself when you aren’t happy. And here are a few examples when I think it’s important for you to be honest to yourself.


1. When ambition takes over…

I think we all somehow can say that we all see this in ourselves. We strive and we work our asses off our entire life to get good grades, get into good university, get a good degree, get a good job and yada yada bla bla blaaaaa. Because for some reason, we think this is what people want us to do. What is expected of us. But you MUST ( must must must!!!!)  ask yourself what makes you happy. Because when it all comes down to it, it only has to do with you. You are the one that has to live with the choices that you make for the rest of your life.

2. When friendships becomes a frenemie…

I think that we all have been here as well, with one friend of another. Sometimes, life isn’t planned out to last forever and live happily ever after with everyone. It doesn’t have to end in a horrible fight or for a certain reason, sometimes you just “out-grow” one other. You just don’t have the same values and all those other important things in common any longer. All of a sudden, instead of boosting one and other, you start competing with each other. That is when you know, it’s just no longer a healthy relationship. And I think it is so important to accept that. It’s apart of growing up. Getting rid of the old leaves that just aren’t making you grow or blossom any longer.

3. Being honest about how you are feeling… 

You can still be superwoman, even when you aren’t feeling good or uncertain about a few things in life. And even when you are unhappy! You may think that having a rock hard shell is going to keep out all the “bad” in life. That not letting anyone inside your heart, will keep you tough and strong? Well here’s a wake up call! It won’t. If you let people inside, dare to talk to people, allow yourself to be vulnerable at times, you are letting go of some of that build up of overwhelming feelings that you may be feeling inside and dealing with on your own. Expressing what you are feeling, you naturally pass on some of those feelings to someone else. It’s called venting. Venting your thoughts and feelings, allows you to get rid of the agitated stress your are storing inside, and maybe you have such a good listener that they may even help you think differently and see things through a different light.

4. Are you doing things that are really making you happy? 
Are you doing things just because you feel like you have to? or because you actually want to? This my friends, is something that we all do and continuously question. But seriously, think about it. This falls into all areas in your life. It can be everything from a dinner that you and a bunch of friends have planned and as much as you have been longing to see them that week. When the day comes and you are feeling overwhelmed and your day has been passing by in 180 and you have hardly had the time to sit down to take a breath and your head is literally spinning, you are just no longer in the mood. You have to accept that it is okay to say no. It is understandable to just say “I need to just chill tonight, because I have another big day tomorrow as well.” If your friends were to not understand you, well then they shouldn’t be your friends. Or it can be something as simple as working with something that you just don’t want to do. It just doesn’t trigger and inspire you. THEN CHANGE! Success will never come if you aren’t passionated about what you do. It’s that simple. And if you don’t get that, then it is definitely time to question yourself.

So make a list of all the things that make you happy. And just do that. It’s that simple.

5. When you forget yourself…
This is something I used to do a lot. I have gotten better at it. But oh boy, it is still a struggle. As nice as it is to be the “caring friends that’s always there for you”, it also takes a lot of energy. I have always had a lot of different close “group of friends”, which means a lot of best friends (if I can put it that way). My friends have always been my number one priority, they have been the closest to family for me. But when you have 10 friends going through a break up and you are their go-to girl. It does drain you. I have a lot of empathy, which means I have had a hard time just leaving my thoughts at the end of that crying phone call. No, I then lay at night thinking about it, constantly think about it and get angry at the person who’s hurt them. Which means, a lot and a lot of energy has gone to that. I think it’s important to learn to get a balance. It is okay to talk to your friend for 15-20  minutes. Let’s face it, after an hour (and some cases 2 hours!) they have already ended up repeating what they said in the beginning about 10 times. I think it is important, to be there when they need you. Sit with them when they need to cry. But also allow yourself, to let that go when you leave them or hang up. And allow yourself to have a life to and be there for yourself. Because it’s easy to be superwoman to someone else. But it’s not as easy as fighting those struggles on your own.


April 7, 2015


The past month I have had such a hard time to unwind. Disconnect my brain with my body. I have been physically stressed, because I have had a lot on my mind with work and everything else in life, that I have started  excising everyday, as soon as I got the opportunity to. So all of a sudden, my stubborn body has kicked me back and made me realise that it’s not healthy and good for me. And even then, when my doctor tells me “You need to literally sit still for a couple of weeks, otherwise your body will “break”. Even then, I can’t do it. I can sleep for days. It doesn’t matter if I sleep for 10 hours straight each week, I am just as exhausted as I was if I would have been raving for 3 days straight. So right now, I am really working on getting my act together and starting to take care of my body. I feel that I am constantly in another place. I can’t be present in the way I usually am. I feel stressed and agitated all the time. This my friends, is something I don’t think I have never felt before. This is not who I want to be. I think I need to learn to shut off more. Be honest and be open. That is why I am writing. Because there is nothing that makes me feel so good, as when I am writing. So the upcoming weeks, I will probably focus a lot on wellbeing. How I am trying to become the person I want to be. How I am trying to live the life I want to. Trough eating right, exercising enough, through meditation and yoga, through turning my negative thoughts into positive ones, through stopping self destructive thoughts,  through limiting social media, through switching off my work mail when I leave the office, through prioritising what’s important in life and what’s not. This is my upcoming journey! I hope you all can motivate me and I hope I will inspire you to do the same.


April 7, 2015

The Easter weekend. I don’t know if there is anything better than getting away for just a couple of days. Sometimes a week can be stressful being away. But a long weekend, with good people, good food and some exercise is the best thing that my body and soul could ask for. The  older I get, the more I grow up, the more I realise how important it is to shut off. Shut off your work/school, shut off you friends even(!!), shut off your social medias and just be in the moment.  That is exactly what I have been doing this weekend. Hope you all had the same relaxing weekend with your loved ones. IMG_7348








April 2, 2015


March 12, 2015



Last night B-Reel had an event where they showed off some of their new and cool inventions and fun techniques that the bureaus can use. They had Oculous glasses, giant hand video games, interactive screens and 3D  photo! It was fun. It reminded me a little bit of Fluorescent Space Vibration event that I had with Hyper in October, do you remember that? Well it was fun. This is why I like working in advertisement and Pr, there is always something fun and different happening!


March 11, 2015



Yesterday Edelman Deportivo  had an event at the central station for Dove called hair yoga. It was a fun and new kind of an event! And the new shampoo, conditioner and Sufflé is so freakin’ great. Seriously, you have to try the Sufflé! and it made me realize how long my hair has gotten! I NEED TO CHOP THAT SHIZ OFF!!


March 10, 2015


I am sick… Of course, I get sick my second week working! That’s the thing when you start working, you don’t have time to be sick! So my resting and soaking up all the vitamins happen from 7-10 every night. No, laying in bed all day and watching serier here no… So, maybe we shouldn’t take those years of studying for granted, or what do you say?



March 9, 2015





Is it just me, or is working really really hard? Haha!! I am completely DEAD!!! Everyday when I get home it feel like I have run a marathon and my head has done 2 spins around the world! I guess this is why everyone that is working loves the weekend so much! it’s a grown up thing! How your 12 week challenge going? I am getting so strong! 4 weeks ago I couldn’t do one push up ! Now I can do 12 straight! I have doubled my weight in all the weights I life. So I am definitely seeing improvements! It will be fun to see a before and after when I am done!  and no, I am not getting into lifting or body building. I am just getting stronger! Because that’s sexy!!! Strong is the new skinny ;)


March 9, 2015



ONE WEEK DONE AT EDELMAN DEPORTIVO! 14 to go… haha! But I am loving it! Last week we launched our campaign www.mynewsdesknow.com and that was so much fun to be apart of and work with! So if you haven’t seen it yet, check it out! It went pretty viral, and not just in Sweden! We had huffingtonpost and New York times talk about it as well I think. So pretty cool!  This week was glazing in the sun! Well at least sunday! Saturday was spent celebrating friend’s birthdays and dancing until the morning. Monday isn’t the normal monday! It’s my second week at Deportivo and I have some amazingly awesome projects ahead, so today the energy is at it’s highest and so excited for what’s to come! Whats your week like?

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March 3, 2015


February 12, 2015

February 11, 2015

This looks so gross. Haha! But its a stop motion video!


February 10, 2015



Yesterday I was in Metro!!! An article about how to become the futures’ leader! It was my first time in the newspaper, so I got to feel like a celebrity for a day! hehehe! Nah, but it was fun! So I hope you picked up a copy if you were in Sweden!